So, the publicist and marketing personnel at your publisher have suggested, or insisted that you start a blog. Not just start one, but create interesting and informative posts on a regular basis, and do it with a smile! After you finish screaming and you have pulled out the last clump of your hair, take a deep breath. Everything is going to be okay. I promise.
There are a gazillion blogs on the internet, and every topic known to man has been covered over and over again. This begs the questions, does anyone really care what I have to say? What am I going to blog about?
The short answer is, Yes! Your readers are interested in what goes on in your life and how your crazy mind works. And as for what you going to blog about – well there are some easy ways to generate ideas, so again, breathe.
1. Create Tags. The most helpful advise I’ve gotten about blogging ideas was this: Make a list of fifty to a hundred tags related to your books. Yes, you can do it! It’s not as hard as it sounds. Make sure you consider every character and subplot in your book when you compile the list. Once you are finished, you will have a plethora of words that can help spark ideas for blog topics. Try it! It works!
2. Read lots of blogs posted by your fellow authors. Sometimes in their blogs they will pose a question or make a statement that you don’t agree with. Use this opportunity to respond with your own thoughts. Make sure you link to the original post, especially if you use direct quotes from it.
3. People love lists. Lists are easy to scan and provide a wealth of information in a short amount of time. List the best comments you’ve received, your favorite Facebook statuses, the best books you’ve read, the options are endless.
4. Give away your secrets. People appreciate help and like to know that there are others in the same boat. List your resources and provide links when you share information so they can access the sites easily. Include blogs and web pages that you can’t live without, and then sit back and wait for the kudos to fill up your comment box.
5. Share other author’s reviews, excerpts, interviews, etc. If you’re tired of seeing these types of posts, create a list of ten of the most intriguing book trailers, or your favorite back cover blurbs.
There are many ways to grab your audience’s attention. Don’t sweat it! If I can do it, I know you can! Now that you have a few ideas get to work and have fun!
Monique O’Connor James
Author of The Keepers, Jamais Vu, Deja Vu, The Mulligan Man published by Astraea Press
Coming Summer 2012 – Becoming Jolie published by Crushing Hearts and Black Butterfly Publishing